CONTACT:

                                                                                                Doak Geiger, 262-369-7698

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FOR IMMEDIATE RELEASE

2011 Wisconsin State Fair Sponsor Activation
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Delafield, WI– (March 2011) –Doak Geiger has been retained to work on sponsor activation at the Wisconsin State Fair for Beer Capitol Distributing and its brands, it was announced today.  Geiger will be identifying objectives for the event, recommending appropriate strategic initiatives, and execute the elements of the plan at the Miller Lite Sports Bar & Grill and Saz’s Miller High Life Pavilion initially. Other areas may be included after a site review and subsequent meetings. Responsibilities will also include advising on other issues as needed, entertainment sourcing, negotiation, and execution, and on-site management of marketing activities for Beer Capitol.

This marks the eighth year of Geiger’s involvement at Wisconsin State Fair.

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