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Sunday, 12 March 2006 03:00 |
Delafield, WI (March 2006) -A Milwaukee area consulting group has been awarded the handling of strategic marketing consulting for the Milwaukee Mile, it was announced today. Geiger & Associates will assist the Mile with developing new tactical elements for generating awareness, sponsorship activation, and event marketing.
The Milwaukee Mile has teamed with Geiger to address a mobile event marketing program, sponsor activation, and on-site event marketing. Geiger will be supporting the Mile's efforts to extend its overall brand strategy into sponsorship activation programs while leveraging the Mile's portfolio of events. We are pleased to be working with Doak Geiger and Sig Wysocki on these important elements of our marketing programĀ, Craig Stoehr, Chairman of the Milwaukee Mile, said. Their experience in Sports marketing will help us meet the needs of our sponsors, customers, and sports fans, and help provide added value to them.
Geiger has recently completed the retirement tour of NASCAR driver Rusty Wallace for the 2005 season. Sig Wysocki, and Doak Geiger coordinated the activities of Wallace during his final season driving the race circuit. They were responsible for planning individual, non sponsor-related events around the country and coordinating activities around these events. Geiger & Associates is a marketing services and strategic planning consulting business with experience in working with a variety of corporations in various industries.
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