Last Call to be executed in major markets across U.S.

Delafield, WI (August 2004) A Milwaukee area consulting group has been selected to plan the retirement tour of NASCAR driver Rusty Wallace for the 2005 season. Sig Wysocki, of Wysocki Marketing, and Doak Geiger of Geiger & Associates, LLC, will be coordinating the activities of Wallace during his final season driving the race circuit. They will be responsible for planning the events around the country and coordinating sponsor activities around these events.

Geiger & Associates is a marketing services and strategic planning consulting business with experience in working with a variety of corporations in various industries. Prior to forming Geiger & Associates in 1994, Doak Geiger was employed for over 12 years in various positions at Miller Brewing Company, including Event Marketing, New Products, and Promotions, and 5 years at Borg-Warner Corporation. Mr. Geiger received a B.S. in Business Administration from Illinois State University and M.B.A. from Syracuse University. He is an instructor at Cardinal Stritch University, Ottawa University, and the University of Wisconsin Milwaukee. He is also Chairman of the Special Olympics Wisconsin Board of Directors.

Sig Wysocki was employed by Miller Brewing Company for 27 years, with positions in Event Marketing, Motorsports Marketing, Fairs & Festivals and Convention planning.For the last five years, he managed the NASCAR program for Miller, responsible for the planning and execution of Miller's promotional and event activities nationwide. He has a B.A. in Journalism from the University of Wisconsin, Milwaukee.

On August 30, 2004, Rusty Wallace announced his retirement as a NASCAR driver at the end of the 2005 season. His final season has been dubbed "Rusty's Last Call" and will feature a season-long celebration.