The client was interested in using Canadian imagery and fun in a national promotion during the winter. A promotion was developed where sweepstakes winners would be sent snow-cat skiing in the Canadian Rockies, 7500 acres of fresh powder skiing. Partnerships were developed with Spyder Active Sports for clothing, K2 for skis, and Island Lake Lodge for accommodations.

Geiger & Associates researched the sites, found the location (Fernie, B.C., which the following year was named Best Kept Secret in North American skiing)