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Case Studies -
Integrated Marketing Communications
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Monday, 17 December 2007 13:44 |
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Race fans are brand loyal, which provides sponsors with an effective promotional vehicle. The driver, team, and the car together make up the catalyst that fuels exciting promotions that drive sales and hospitality, which gives customers and employees access to the action and Brand Awareness. Geiger has a successful history in Motorsports Marketing from the just completed Rusty's Last Call retirement tour for Rusty Wallace, motorsports manuals, and team procurement, management, and promotion. Under his guidance, Geiger's client received the Car Craft Magazine Sponsor of the Year award.
Opportunities include: 1)Personal Services Agreements 2) Hospitality For Customers and Employees.
3) Traffic Building Promotional giveaways, tickets and driver appearances that drive traffic into stores.
4) Corporate Incentive Programs
5) Trade Show Appearances
6) Internet Promotions
7) Garage and Pit Tours
8) Potential cross promotions with other sponsors
9) Public Relations Programs 10) Team Sponsorships |