Marketing manuals have been developed for the following sports:

• NFL
• Beach Volleyball
• Skiing
• Mountain Biking

Guides to motor sports have been developed for the following activities:

NASCAR

CART

NASCAR Truck Series

ASA

NHRA

IRL

A guide was developed for Miller Brewing Company to send to its distributor network, regional sales offices, and sponsored festivals . The guide, developed in CD format, featured information on getting involved with festivals, event layout, promotions and merchandising, evaluating the event, as well as responsible drinking campaigns.

The CD was so popular that it had to be rerun due to requests.

Race fans are brand loyal, which provides sponsors with an effective promotional vehicle. The driver, team, and the car together make up the catalyst that fuels exciting promotions that drive sales and hospitality, which gives customers and employees access to the action and Brand Awareness.

Geiger has a successful history in Motorsports Marketing from the just completed Rusty's Last Call retirement tour for Rusty Wallace, motorsports manuals, and team procurement, management, and promotion. Under his guidance, Geiger's client received the Car Craft Magazine Sponsor of the Year award.

During May, 2004, Coca-Cola partnered with Sentry and the Milwaukee Mile for a racing promotion to drive volume and awareness for participants brands.

This promotion consisted of the following components:

1. Consumer Sweepstakes

2. Exclusive Ticket Back opportunity

3. Retailer Sweepstakes

Coca-Cola and Sentry offered consumers the opportunity to win tickets to the Busch NASCAR Series race at the Milwaukee Mile June 26th. This promotion was announced in 5/17, 5/24, 5/31 and 6/7 ads. Consumers had the opportunity to win the following: