Banner
B2B Marketing PDF Print E-mail
Case Studies - Strategic Planning
Monday, 17 December 2007 15:46

Marketing programs have been developed for B2b activities, including:

  • Trade Shows
  • Hospitality
  • Sales Brochures
  • Celebrity meet and greets
  • Promotions
  • Incentive contests
  • B2B marketing Capabilities analysis/presentation
  • Public Relations
  • Events

Working with an organization that had acquired 2 other organizations, an analysis was done to review the marketing materials for the organizations and meld the 3 into one presentation. The project involved rviewing existing formats and culture, speaking with marketing and sales executives for all organizations, developing a presentation, and revising presentations to match the culture of the organizations.

 
 
Banner
Banner
Banner
Banner
Banner