|
Case Studies -
Strategic Planning
|
|
Monday, 17 December 2007 15:46 |
|
Marketing programs have been developed for B2b activities, including: - Trade Shows
- Hospitality
- Sales Brochures
- Celebrity meet and greets
- Promotions
- Incentive contests
- B2B marketing Capabilities analysis/presentation
- Public Relations
- Events
Working with an organization that had acquired 2 other organizations, an analysis was done to review the marketing materials for the organizations and meld the 3 into one presentation. The project involved rviewing existing formats and culture, speaking with marketing and sales executives for all organizations, developing a presentation, and revising presentations to match the culture of the organizations.
|