Marquette University Student Health Service Strategic Plan

There was a need to develop a strategic plan to ensure that efforts of the staff were being utilized in the correct way, as well as communicating the strategic direction to constituencies. Geiger was contacted to provide training to the staff, facilitate the strategic planning process, provide direction to sub groups, develop presentation documents to administration executives, and provide assessment tools for the plan.

The resulting documents were used as a template for continuing planning on a University-wide basis for the Health service, and resulted in increased efficiencies and performance with reduced costs.

Wisconsin State Fair Park Youth Foundation Strategic Plan

Case Studies - Strategic Planning
Thursday, 09 October 2008 08:16
Working with the Executive Director and Board, a strategic plan was developed for this not-for-profit that created analysis and tactics for increasing revenue sources. As a result, the Foundation received new sponsorship and foundation grants for 2008.

Wrenchforce Start Up

Case Studies - Strategic Planning
Thursday, 09 October 2008 08:10
Working with an agency, a strategic plan was developed for this new product line which was to be introduced internationally. Strategies and tactics were developed to capitalize on the company's reputation. A complete plan with timelines and budgets were developed as well as an analysis of the customer base for this product.

Cause Marketing

Case Studies - Strategic Planning

Tuesday, 15 January 2008 07:58

Cause marketing programs have been developed with clients for the following not-for-profits:

Special Olympics
United Cerebral Palsy
America's Second Harvest
Juvenile Diabetes
Sally Ride Academy

Special Olympics Wisconsin Strategic Plan

Case Studies - Strategic Planning
Tuesday, 18 December 2007 01:40
Working with the staff and board, a strategic planning process was instituted which analyzed the organization's strengths and weaknesses, and developed longer range plans to create a better focus on its core mission. As a result, areas were reorganized, systems were changed, and specialization areas were developed. As a result, Special Olympics Wisconsin is one of the world leaders within this movement in Resource Development, fund raising, athletes served, and quality of programs.

B2B Marketing

Case Studies - Strategic Planning

Monday, 17 December 2007 15:46

Marketing programs have been developed for B2b activities, including:

Trade Shows
Hospitality
Sales Brochures
Celebrity meet and greets
Promotions
Incentive contests
B2B marketing Capabilities analysis/presentation
Public Relations
Events

Working with an organization that had acquired 2 other organizations, an analysis was done to review the marketing materials for the organizations and meld the 3 into one presentation. The project involved rviewing existing formats and culture, speaking with marketing and sales executives for all organizations, developing a presentation, and revising presentations to match the culture of the organizations.

Case New Holland

Case Studies - Strategic Planning

Monday, 17 December 2007 05:46

Worked with this manufacturer of construction equipment on promotional strategies to tie into its positioning. Created an incentive for dealers using current client Rusty Wallace featuring an incentive trip to Daytona with a reception and tour by Rusty Wallace at the race. A video was created with Rusty for dealers, as well as sell sheets, promotional tie ins, and selling tips.