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Case Studies -
Event management
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Tuesday, 18 December 2007 11:37 |
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This event featured the top 300 customer executives for 4 days of entertainment and hospitality. There were problems in prior years in keeping product in stock, served appropriately, and costs were increasing. Geiger was asked to analyze the event from a logistics perspective. New procedures were put in place, additional outlets were brought in, a new system of accounting was installed, and a new price structure was negotiated. As a result, costs were reduced by 40%, no out of stocks occurred, and service was enhanced.
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