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Case Studies -
Event management
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Monday, 17 December 2007 13:45 |
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Geiger was hired to work with Rusty Wallace on his Last call retirement tour at NASCAR tracks and events around the country. Working with venues, sponsors, and vendors, programs were created to enhance Rusty's legacy, create interest in his retirement, and promote participating sponsors and tracks. As a result, 2 grandstands were named after Wallace, a race in St. Louis was renamed the Wallace Family Tribute 250, which created intense interest and record attendance at the venue, Rusty Wallace Days occurred in 8 cities and 3 states, inductions into Hall of Fames occurred at 5 facilities, roads were renamed Rusty Wallace Way in 3 cities, and gifts and promotions occurred at all tracks. In addition, Rusty received the highest civilian award granted by governors in 2 states.
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