Working for a consumer products company, Geiger & Associates was responsible for the development and management of the set up, turn key operations, talent booking and management, and tear down of the Pavilion sites at the Wisconsin State Fair, an 11-day event held in August.The set up was completed ahead of schedule at a reduced cost from previous years, with all aspects handled by Geiger.
Case Studies - Event management
Geiger was hired to work with Rusty Wallace on his Last call retirement tour at NASCAR tracks and events around the country. Working with venues, sponsors, and vendors, programs were created to enhance Rusty's legacy, create interest in his retirement, and promote participating sponsors and tracks. As a result, 2 grandstands were named after Wallace, a race in St. Louis was renamed the Wallace Family Tribute 250, which created intense interest and record attendance at the venue, Rusty Wallace Days occurred in 8 cities and 3 states, inductions into Hall of Fames occurred at 5 facilities, roads were renamed Rusty Wallace Way in 3 cities, and gifts and promotions occurred at all tracks. In addition, Rusty received the highest civilian award granted by governors in 2 states.
Client had series of independent service networks that they used to deliver services. The client needed to develop Brand building that delivered effective, consistent, and creative promotions directed at end users. The ideas also need to resonate with the network to create interest and execution.
A Strategic Marketing Plan was developed as well as a Strategic Marketing Resource Guide that individual operators could use in developing localized marketing plans, including developing objectives, appropriate strategies, and tactics, and who at the corporate level to contact with questions. It also including promotional ideas and how to measure the effectiveness of their marketing executions.
Marketing manuals have been developed for clients for the following sports properties and activation:
- Marketing programs have been developed for B2B activities, including:
- Working with an organization that had acquired 2 other organizations, an analysis was done to review the marketing materials for the organizations and meld the 3 into one presentation. The project involved reviewing existing formats and culture, speaking with marketing and sales executives for all organizations, developing a presentation, and revising presentations to match the culture of the organization.