- Marketing programs have been developed for B2B activities, including:
- Working with an organization that had acquired 2 other organizations, an analysis was done to review the marketing materials for the organizations and meld the 3 into one presentation. The project involved reviewing existing formats and culture, speaking with marketing and sales executives for all organizations, developing a presentation, and revising presentations to match the culture of the organization.
Wisconsin State Fair Sponsor Site
Working for a consumer products company, Geiger & Associates was responsible for the development and management of the set up, turn key operations, talent booking and management, and tear down of the Pavilion sites at the Wisconsin State Fair, an 11-day event held in August.The set up was completed ahead of schedule at a reduced cost from previous years, with all aspects handled by Geiger.
Rusty's Last Call
Case Studies - Event management
Geiger was hired to work with Rusty Wallace on his Last call retirement tour at NASCAR tracks and events around the country. Working with venues, sponsors, and vendors, programs were created to enhance Rusty's legacy, create interest in his retirement, and promote participating sponsors and tracks. As a result, 2 grandstands were named after Wallace, a race in St. Louis was renamed the Wallace Family Tribute 250, which created intense interest and record attendance at the venue, Rusty Wallace Days occurred in 8 cities and 3 states, inductions into Hall of Fames occurred at 5 facilities, roads were renamed Rusty Wallace Way in 3 cities, and gifts and promotions occurred at all tracks. In addition, Rusty received the highest civilian award granted by governors in 2 states.
Marketing manuals have been developed for clients for the following sports properties and activation: