Strategic Marketing Plans

 Geiger has coordinated the development of B2B marketing plans through his instruction of the B2B Sales and Marketing course at University of Wisconsin- Milwaukee. Organizations have been sourced, screened, selected, and then Geiger has reviewed and evaluated student groups’ plans throughout the planning process. Groups are given feedback to each section to develop effective and valuable Marketing plans for the organizations.As a result, organizations have referred other companies to subsequent classes.

Successful events require planning, strategic thinking, and execution. There is a need to identify the objectives of the event, the target audience, and develop activities that appeal to them. For the last 21 years, Geiger has been successful in developing events for organizations in the following categories:

  • Sporting events
  • Festivals
  • B2B events
  • Trade shows
  • Internal Marketing events
  • International PR events

Corporate Event Sponsorship Training
Geiger has developed and executed training for marketing professionals in sponsorship of events, including

  • Trends in sponsorship
  • Negotiating a sponsor agreement
  • Valuation techniques
  • Plan development
  • Sponsorship Activation
  • Evaluation techniques




  • We believe in developing partnerships to build brand equity and synergies.
  • Each activity should be evaluated to determine effectiveness, and then fine-tuned for future development.
  • When organization strategies change, elements of the marketing mix need to be changed to accurately reflect the appropriate message to your customers. 
  • Evaluations are conducted objectively, and based on meeting set objectives. If the program does not fit, other programs should be created or the existing one revised.
  • We believe in giving value to your business. This means not only providing value, but ensuring that you are getting what you are paying for. We have the ability to work within budget constraints, and provide you an evaluation of what marketing tactics can be worth to you in relationship to short and long term objectives.


External Expertise

In today's dynamic environment, successful organizations outsource functions which are not at the core of their business.  Quickly becoming a cost-effective and commonly used tool in organizations, outsourcing is well justified as it generates significant advantages. Here are some advantages that an out of house team has:

  • It allows your staff to focus on their core responsibilities;
  • Expert execution;
  • The professionals have better contacts, prices and ideas than untrained staff;
  • Better quality result;
  • External perspective;
  • The experience to handle obstacles and unplanned breakdowns / mistakes;
  • A team who is responsible to the client
  • Cost-effective
  • Value for money
  • Speed - many times work can be done faster and more efficient

What we can do for your organization

  • Develop a strategic marketing/promotional plan to meet your organization's sales and marketing goals.
  • Objectively evaluate existing programs and make recommendations on future programs designed to enhance your marketing /communications effort that will have a positive impact on sales and profits.
  • Develop alliances with top marketing driven companies in Event Marketing, New Product Introduction, and Niche Marketing.
  • Develop and execute event marketing plans for local, regional, and national events.
  • Align promotion strategies to match organization objectives.
  • Present and implement sponsorship opportunities to support marketing objectives.
  • Conduct post promotion evaluation to determine effectiveness of programs for future development and ongoing targeted efforts.
  • Meeting planning, management and execution.
  • Train staff in marketing planning, promotional strategies and evaluation


About Us


Geiger & Associates was established in 1994. Prior to forming Geiger & Associates, Doak Geiger was employed at Miller Brewing Company, including positions in Sports Marketing, New Products, and Promotions. During that time, Miller received the Car Craft Sponsor of the Year as a result of sponsorship activation. He also worked on the successful introduction of new products, including Leinenkugel's Red Lager.

 Mr. Geiger received a B.S. in Business Administration from Illinois State University and M.B.A. from Syracuse University. He is an adjunct lecturer at the University of Wisconsin Madison and Milwaukee, creating and teaching courses in Sales management, B2B Marketing, Sports & Event Marketing, and Sports Management..


Geiger has been responsible for marketing programs and planning, including development of marketing plans, integration of sponsorships and events into marketing plans, strategic marketing planning and sports property procurement, promotion and point of sale development, cross promotions with other companies, incentives, merchandising, and execution of local and national events.


We respond to client's differing needs by using an extensive network of experienced marketing, public relations, legal, and creative services professionals. Rather than making each project fit an existing staff, we have the ability to assemble appropriate professionals for each client's needs. As a result, you are working with committed, experienced personnel that can maximize the effectiveness of your project.